Blog 2

1. The internet site that I chose for obvious design is Digg.com (http://digg.com/) . The aspect that makes Digg an example of obvious design is its "Top in Topics" section.

2. Digg.com is basically a large database of news articles, videos, and images made popular by users all across the internet. The collection is comprised of media essentially from any internet site from NBC.com to Facebook. The main purpose of Digg is to provide this media quickly and efficiently so the user can access it, view it, and leave all within a short period of time. In a way, Digg provides users with a quick "daily fix" of videos, news, and images made popular that specific day. The primary reason why Digg is an ideal example of obvious design is that it serves this purpose well with its "Top in Topics" segment on the right side of the page. What this section entails is a ranking, one through ten, of the most "digg", or popular, media clips and articles of the day. Firstly, the location of this segment is clear for all users to view. When brought to the homepage of Digg, the "Top in Topics" section is nearly impossible to miss, thus making it clear and easy for the user to access it. Secondly, the ease of use of this section is great. As all of the articles and media clips are tagged with a headline, the user simply surfs through until he or she finds one that looks appealing and clicks on it. Once clicked, a short description of the article or clip is provided and the user then has the option to view it. The simplicity of obtaining your "daily fix" of popular media for the day couldn't be greater. As opposed to seemingly endless searches through Yahoo, CNN, AOL, etc, Digg provides you with the freshest media and delivers it to you with efficiency and simplicity.

-Michael Jacobsmeyer