Blog 6

Gmail

Google does a great job of introducing new features to their arsenal, partly because they already have your attention in a variety of ways. They are able to reuse the welcome screen presented as their login page to notify their user base of new features, and direct them to its proper use. The way Gmail recently introduced their 'buzz' feature is a recent example of this. Using this technique, the welcome screen as a notification system, Google is able to spend less time bringing their users up to speed and focus more effort on speeding things up.